Communications Manager – Brand and Advertising

CIC Insurance

Job Description

Reporting to the Group Head of Marketing & Communication, the Communications Manager Brand and Advertising will be responsible for developing, implementing, and managing all brand and advertising strategies to promote the company’s insurance products and services. This role focuses on building brand equity, increasing customer acquisition, and fostering customer loyalty while ensuring consistent brand messaging across all platforms. The ideal candidate will have a strong background in marketing, advertising, and brand management, with experience in the insurance industry being an added advantage.

Requirements

Degree in Marketing, Communications, or a related field.
Certifications in Marketing such as CIM
Relevant experience: 8 years
Proven experience in developing and executing successful brand and advertising campaigns.
Strong understanding of the Kenyan market and customer preferences.
Excellent leadership and team management skills.
Strong analytical skills, with experience in data-driven marketing and the ability to interpret market trends and consumer insights.
Experience working with external agencies, creative teams, and media planning.
Exceptional communication, presentation, and interpersonal skills.
Creative thinking and problem-solving abilities.
Strong project management skills with the ability to handle multiple priorities.
Expertise in digital marketing, with experience in social media marketing.
Budget management and financial acumen.
Strategic thinking and attention to detail.

How to Apply

If you have the aforementioned professional and academic qualifications and you are ready to execute the above mandate, strictly apply through: https://careers.cicinsurancegroup.com/ clearly indicating the position being applied for.

The application should reach them by close of business on 28th January, 2025. Please note only short-listed candidates will be contacted. If you do not hear from them by 28th February, 2025 consider your application unsuccessful.

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About the Company

What began as a humble department within the Kenya National Federation of Co-operatives in 1968 has blossomed into one of Africa's most prominent insurance and financial services providers. Indeed, CIC Group's remarkable journey spans more than five decades, during which it has consistently demonstrated its commitment to shouldering client risks through flexible, innovative solutions tailored to market needs. Evolution into a Regional Powerhouse The transformation of CIC Group has been nothing short of remarkable. From its initial role serving Kenya's cooperative movement, the organization has steadily expanded its reach and capabilities. Today, it stands as the continent's leading cooperative enterprise and micro-insurer, with a significant presence across multiple East African nations. Furthermore, its listing on the Nairobi Securities Exchange marked a historic milestone, as it became the only cooperative insurance entity to achieve this distinction. Comprehensive Financial Solutions At the heart of CIC Group's operations lies a diverse portfolio of financial services. Through its wholly-owned subsidiaries, the organization offers everything from general insurance and life assurance to medical coverage and sophisticated asset management services. Additionally, its expertise extends to REITs management, pensions, and annuities, thereby providing a complete suite of financial solutions to meet varying client needs. Geographic Expansion and Market Reach Over the years, CIC Group has strategically extended its footprint beyond Kenya's borders. Subsequently, it has established successful operations in Uganda, South Sudan, and Malawi. This regional expansion has been complemented by a robust domestic network comprising 25 branches and more than 1,000 financial advisors. Moreover, the group has embraced digital transformation, offering services through multiple online platforms to serve its growing customer base of over one million clients. Recognition and Industry Leadership The group's commitment to excellence has not gone unnoticed. In fact, CIC Group has consistently garnered recognition from industry stakeholders, including multiple awards as the AKI Group Life Company of the Year since 2015. Furthermore, its achievement of the Decade of Excellence Insurance Kenya 2021 Award underscores its sustained commitment to service quality and innovation. Corporate Structure and Governance Under the leadership of its twelve-person board of directors, CIC Group operates through a network of strategically positioned subsidiaries. As a result of this structure, the organization can effectively serve diverse market segments while maintaining operational efficiency. Additionally, its strong cooperative ownership base, led by the Cooperative Bank of Kenya with a 35.71% stake, ensures alignment with cooperative principles and values. Future Outlook and Market Commitment Looking ahead, CIC Group remains steadfast in its commitment to innovation and customer service excellence. Through its motto "We Keep Our Word," the organization continues to build trust and deliver value to its stakeholders. Moreover, its focus on digital transformation and regional expansion positions it well for sustained growth in an increasingly competitive market. The combination of deep cooperative roots, market expertise, and commitment to innovation has established CIC Group as a trusted partner for cooperatives, corporates, SMEs, NGOs, government entities, and individuals across East Africa. As it moves forward, the organization appears well-positioned to continue its trajectory of growth while maintaining its commitment to cooperative principles and customer service excellence.

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