British American Tobacco (BAT)

British American Tobacco Kenya plc (BAT Kenya) is a subsidiary of the British American Tobacco Group, established in Kenya since 1907 and listed on the Nairobi Securities Exchange since 1969. The company is positioning itself as a multi-category consumer goods business, with a stated purpose of building "A Better Tomorrow" by reducing the health impact of its operations. BAT Kenya is undergoing a transformation to define itself by consumer needs rather than just its products, while maintaining a strong focus on sustainability and corporate governance. The company's operations encompass the complete tobacco product lifecycle, from tobacco leaf cultivation to the distribution and sale of finished tobacco products and nicotine products without tobacco. While cigarettes remain the core business, BAT Kenya is actively transitioning toward innovative nicotine products as smoking alternatives. The company operates with a focus on meeting evolving consumer preferences and incorporating new technologies into its business model BAT Kenya's business strategy is underpinned by Environmental, Social, and Governance (ESG) priorities, emphasizing excellence in environmental management and positive social impact. The company acknowledges its heritage in traditional cigarettes while recognizing changing societal attitudes and consumer preferences. Despite these changes, BAT Kenya has maintained its market presence for over a century by adapting to consumer needs and market dynamics, positioning itself to continue evolving with emerging opportunities in the industry.