Royal Media Services (RMS)
Royal Media Services (RMS) is the largest media house in Kenya, renowned for its leadership in television and radio broadcasting. Established in 1990 by Dr. S.K. Macharia, the company operates three television stations—Citizen TV, Inooro TV, and Ramogi TV—alongside 14 radio stations, including several vernacular ones tailored to Kenya’s diverse cultural landscape. RMS also provides a Video on Demand platform, Viusasa, which complements its extensive traditional media offerings. Citizen TV, the flagship brand, reaches 21.3% of the daily audience, broadcasting in English and Kiswahili, while Inooro TV and Ramogi TV focus on vernacular content, with Ramogi TV catering specifically to the Luo-speaking population.
The company is committed to engaging its audience through innovative and culturally relevant programming. Citizen TV leads the market as Kenya’s most trusted television station for news, while Inooro TV, launched in 2015, dominates vernacular broadcasting with high standards in storytelling. The radio division features popular stations like Radio Citizen, widely regarded for reliable news, and others such as Inooro FM and Ramogi FM, which strengthen the company’s connection with Kenya’s communities. RMS’s programming approach emphasizes inclusivity and diversity, ensuring content resonates with audiences from varied cultural and linguistic backgrounds.
RMS has received numerous accolades recognizing its excellence and innovation in the media industry. These include multiple awards at the Kuza Broadcasting Awards, such as Citizen TV’s Gold for news trustworthiness and the Universal Health Coverage Award for its impactful program "Wombs of Sorrow." Other notable honors include Inooro TV's Local Content Award and Dr. S.K. Macharia’s Lifetime Achievement Award. The company also stands out for its corporate responsibility and operational compliance, demonstrated by awards for enhancing manufacturing and broadcast signal distribution. Through these achievements, RMS continues to set benchmarks in Kenyan and regional media.
