Assistant Manager – Marketing

Support the execution of marketing strategies to drive business growth, enhance brand visibility, and ensure effective communication with customers, agents, and stakeholders. The role involves operational marketing, content creation, and campaign management to promote life insurance products and achieve organizational objectives.

Key Competencies

▪ Strategic Thinking. Ability to align marketing activities with business objectives and adapt strategies to market dynamics.

▪ Content Creation Expertise. Proficiency in creating compelling content that effectively communicates key messages to diverse audiences.

▪ Digital Marketing Skills. Deep understanding of online marketing techniques, including social media, SEO, and performance tracking.

▪ Brand Management. Expertise in maintaining consistent brand identity and ensuring positive brand perception.

▪ Analytical Skills. Strong ability to analyse marketing data, derive insights, and implement data-driven decisions.

▪ Leadership. Capability to mentor and guide team members, fostering a collaborative and productive environment.

▪ Communication Skills. Exceptional written and verbal communication abilities to engage both internal and external stakeholders.

Academic Background & Relevant Qualifications

▪ Bachelor’s degree in Marketing, Communications, Business, Finance or any other related course

▪ Relevant Marketing Related Qualifications

▪ Masters will be an added advantage

▪ Minimum of 5–7 years’ experience in marketing, preferably within the insurance or financial services sector.

▪ Proven track record of managing successful campaigns and creating impactful content.

▪ Hands-on experience with digital marketing and social media platforms.

▪ In depth knowledge of life insurance products, policies, and regulations

▪ Extensive experience in leading and managing marketing functions, ideally within the insurance or financial services sector.