Jumia Group

Jumia is a pioneering e-commerce platform in Africa that leverages technology to transform everyday life across the continent. The company positions itself as a bridge between consumers and sellers, providing an extensive online marketplace that offers millions of products and services while focusing on convenience, affordability, and accessibility. With over 5.7 million active consumers across Africa and more than 64,000 active sellers, Jumia has established itself as a significant player in the African digital economy. The company operates a comprehensive ecosystem of services including its core e-commerce platform, JumiaPay for financial services, and Jumia Logistics for fulfillment and delivery. Their operations are built around two main pillars: serving consumers through an innovative online shopping experience and empowering businesses through various tools and services. The platform processes one transaction every two seconds and handled 21.3 million orders in 2023, demonstrating its substantial operational scale and market penetration. Beyond its core marketplace activities, Jumia offers multiple business solutions including advertising services, a JForce program for sales consultants, and an SME Tool Kit designed to support small and medium enterprises. The company maintains a strong presence across multiple African countries, with notable operations in Algeria, Egypt, and Ghana, among others. Their commitment to business development is further reinforced through their affiliate and influencer programs, which create additional opportunities for entrepreneurship and income generation within their ecosystem.