Posted
4 months ago
Deadline
12th Nov, 2025
Location
Nairobi, Kenya
Job Type
full time
You will be responsible for leading Thrive’s post-download user journey, with full ownership of user retention, in-app engagement, community participation, reward redemption, and referrals. You will design data-driven, behaviour-based strategies that increase activity, satisfaction, and lifetime value.
Minimum of 7 years’ experience in user growth, lifecycle marketing, community management, or digital engagement
Demonstrated success in increasing user retention and engagement within a digital platform
Proven ability to lead cross-functional projects
Hands-on experience with analytics platforms
Familiarity with tiered loyalty or reward systems
Familiarity with community-building best practices
Experience working in fintech, wellness, or platform-driven businesses in African markets is an added advantage
Bachelor’s degree in Marketing, Business, Psychology, Communications, or a related field
Demonstrated experience leading growth or engagement functions in digital or platform-based businesses
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