Growth Manager - Thrive

You will be responsible for leading Thrive’s post-download user journey, with full ownership of user retention, in-app engagement, community participation, reward redemption, and referrals. You will design data-driven, behaviour-based strategies that increase activity, satisfaction, and lifetime value by collaborating with cross-functional teams.

• Minimum of 7 years’ experience in user growth, lifecycle marketing, community management, or digital engagement

• Demonstrated success in increasing user retention and engagement within a digital platform

• Proven ability to lead cross-functional projects and influence without direct authority

• Hands-on experience with analytics platforms

• Familiarity with tiered loyalty or reward systems and community-building best practices

• Experience working in fintech, wellness, or platform-driven businesses in African markets is an added advantage

• Bachelor’s degree in Marketing, Business, Psychology, Communications, or a related field

• Demonstrated experience leading growth or engagement functions in digital or platform-based businesses

• NQF Level 7 - Degree, Advance Diploma or Postgraduate Certificate or equivalent